Message from the CEO - Ryan Sparks

We are extremely proud of what our football club stands for, has achieved and is building towards.

Since taking over as Chief Executive Officer, last year, it has always been my goal to run Bradford City AFC hand in hand with those to whom the club truly belongs.

Throughout the years, through thick and thin, the one constant has been you: our magnificent supporters. In my view, there are no boundaries preventing us from achieving our ambitious aims together - on and off the field. Only our imagination can limit that.

Who we are and what we represent, we champion every day. With this in mind, we believe the time has come to assess the Bradford City AFC brand - one of the most iconic in English football. 

Our heritage is hugely important and is an area we focus heavily on. In many ways, since 1903, our image and standing in the city of Bradford has not changed. We will forever be inspired by our past, as we plot our future and work towards collective goals. 

As we now operate in a more digital world, we must refresh our brand, adapt and, to a certain extent, evolve - in order to continue to grow and develop. Approaching our 120th anniversary, we believe this is the time to do just that. 

Launched in November last year, the ‘Your City, Your Say’ survey was designed to provide supporters with an opportunity to have their say on the Bantams’ future identity, in the lead-up to the club’s 120th anniversary.

Open for a total of seven weeks to anyone to have ever purchased a season ticket or match ticket at Valley Parade, the survey saw each response recorded and registered with equal validity.

The results of the survey have now been recorded, and can be viewed by CLICKING HERE.